Fresh Tracks – is Morzine the New Courchevel?

Spanning two countries, France and Switzerland, the Portes du Soleil is one of the largest ski resorts in the world. With around 200 lifts and 400 miles of pistes, it is easy to see the attraction of this vast ski area.

A Geneva helicopter transfer will place you just one-hour drive away from the resort. Nestled at the centre of this winter wonderland is the charming town of Morzine. Boasting two gondolas rising from the town centre itself, Morzine is the gateway to the Portes du Soleil.

Having recently celebrated its 50th anniversary, the resort is undergoing a transformation. With new super fast gondolas, gourmet cuisine and spa experiences, Morzine provides a fresh alternative to the stylish resorts of St Moritz and Courchevel.

With a large number of well-established chalet businesses, new players are entering the resort with the ambition of taking Morzine to the next level of luxury.

Having identified an opportunity at the top end of the market, companies such as Le Grand Joux and The White Valley Company have redefined luxury in the resort and offer ski holiday experiences that exceed expectation.

Decadent accommodation, haute cuisine and additional services, placing a focus on comfort and luxury, are amongst the key features that are differentiating this new generation of chalets in the resort.

What makes Morzine particularly unique is the network of British owned businesses. This offers you, the guest, a relaxing holiday with every professional service at your fingertips. Whether it is skis delivered to your door, indulgent beauty and spa facilities, hairdressing or après at the local microbrewery, Morzine has everything you need to compliment your winter experience.

The choice and variety of après bars and restaurants is expanding, but rather than turning their back’s on the native twee Savoie style, locals are stylishly adapting to the new wave of discerning clients. Local restaurant La Chaudanne for example, offers a divine subterranean ‘Bar du Vin’. Hidden away, you can escape the crowds and enjoy navigating the extensive wine list with the help of Max, head sommelier.

Aside from the facilities and world-class skiing, Morzine is a town in it’s own right; boasting Savoyard charm and character that is perhaps lacking in other ski resorts. A traditional farming village, life of the locals continues year-round. With this, comes a delightful sense of community that brings certain warmth to the town.

So, before booking your next Courchevel helicopter, will consider taking a fresh track and head to Morzine for your next winter vacation?

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